The Case for Athletes Establishing Image Rights Companies

April 10, 2025

Learn why and how professional athletes should consider setting up image rights companies to manage their brand, maximize monetization opportunities, and enjoy tax advantages.

The Case for Athletes Establishing Image Rights Companies

For professional athletes with significant brand value, establishing a dedicated image rights company can offer substantial commercial and tax advantages.

Structuring and Protecting Your Personal Brand

This article examines the legal and financial considerations involved in setting up an image rights company, including the separation of playing income from commercial income, the structure of licensing agreements, and the potential tax benefits available under UK law.

With proper implementation and management, an image rights company can become a valuable asset in an athlete's overall financial strategy.